Host John Khosravi's Interview and Discussion with Los Angeles Tech Entrepreneur and law firm management and marketing expert Michael Chasin, Founder Lexicata.com and LawKick.com.
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00.00 Overview of the Podcast
01:20 Background of Michael Chasin
02:33 Decision not to practice law and switch to business
03:30 "Not having a boss"
03:50 Starting legal marketing site "Law Kick"
06:32 Online marketing techniques for lawyers
07:20 Content strategies
08:25 Social Media
09:00 Sites you can sign up for for more online presence
09:35 Creating online presence by starting webs around the internet (Google Crawling)
11:55 Getting Reviews
15:45 Modern Customer Service expectations from Law Firms
18:58 What should be in your profile? Photos, educational background, reviews and find things to relate with the client
22:00 Office management / info and client management
22:50 Background on Lexicata
22:22 Benefits of Intake forms
28:50 Final words of advice
31:20 Ways to contact Michael